There are endless methods available to get a startup off the ground, but that’s only the first step. A startup needs to be sustainable too.

The book, The Sustainable Startup is all about the wins, loses, and experiences of Cameron Chell’s career as a serial entrepreneur.

Most of the entrepreneurs are well versed in how to start up a company and what to do with it once it becomes successful but they face inevitable hurdles along the way. Very less outsiders believe in startups as they are not supported by process and communities. 

This is where the book, The Sustainable Startup comes to our aid. It is the published methodology which the authors have created detailing their experience of what makes a startup company work and what does not.

The Sustainable Startup begins by exploring the motivations and benefits of starting a business. It examines the importance of sustainability and ethical practices in business, and how these can be incorporated into a successful business model. It also looks at the potential challenges and pitfalls of running a business, and how to navigate them. 

The book is comprehensive and provides a step-by-step guide for creating and running a successful business.

The seven principles that Cameron has designed to ensure that a startup is focused on creating and forming rockstar teams are as follows:

1. Startups create, not compete

2. Your idea is not that relevant

3. It takes a team to build a startup

4. The 3 realities of a startup

5. Passion is the number one cause of failure in startups.

6. Acknowledge mistakes and do what it takes

7. Give away what you’ve learned in support of prosperity.

The Sustainable Startup, thus is an invaluable resource for anyone looking to start and run a successful business and it also provides a comprehensive guide to starting and running one. The book is packed with useful tips and advice on how to create a profitable and sustainable business.

©️✍️Sheetal Pradhan Deshpande